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Ever since companies discovered that they could differentiate themselves through professional brand photographymemorable logos and standout visual identity designthe need for slick and effective graphic design has kept talented professionals in demand. In the beginning, designers were artists who sketched shapes and concepts based on current trends like the modernist graphic design movement. As the industry became more fundamentally connected to technology, and innovative tools began to advance, the field of graphic design has begun to evolve.
One of the hottest design styles at the moment is the revival of vintage theme. Designers are using classic typography techniques, muted colours and dirty textures to simulate designs from centuries past. This post rounds up some of the most inspiring examples of modern branding, packaging and print projects with a vintage style.
We have been conditioned from childhood by fairy tales and fables which continue to echo in our minds even as adults. Whenever we hear a story, we instantly connect to the flair of our childhood. Vintage appeal in graphic design evokes similar connections. It is a concept which helps customers connect to the brand message.
The man with the chunky eyeglasses, ex-Kodak president Gerald B. Zornow, smiled affectionately at what looked like a vintage Kodak logo mounted to a piece of foam core. While the showcased logo is actually new, the point of the exhibit was that it felt right at home in aged newsprint.
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Leave a design to age long enough and you may find it does not dissolve into obscurity, but rises from the ashes of its own datedness, crowned with a brand new descriptive: retro. The concept is growing in popularity. Vinyl sales hit a year high this year, cassette tape sales grew by 74 per cent, and remakes of classic 80s and 90s films now roll into our cinemas on a regular basis. Graphic design is not exempt from the trend, either.
No matter what brushes I try I always find myself back at RetroSupply. It's really great how professionally packaged everything is and your attention to detail. Thanks for making my work fun and easy!