Camel targets teens

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Camel Crush cigarette ads are targeting teenagers, according to major health groups that are calling for an investigation of the company's menthol advertising campaign. Richard Smith, a spokesman for Reynolds American Inc. He also said that Reynolds only advertises in publications that have an adult readership higher than 85 percent.

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Joe Camel officially Old Joe was the advertising mascot for Camel cigarettes from late to July 12,appearing in magazine advertisements, billboards, and other print media. The U. Reynolds RJRlooking for an idea to promote Camel's 75th anniversary, re-discovered Joe in the company's archives in the late s.

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Washington, DC - A new survey finds 76 percent of U. When asked what attracts young people to smoke specific brands, almost twice as many teens cited 'advertising' over any other single factor. The findings are part of the first national survey asking youth ages about cigarette advertising and federal efforts to regulate the tobacco industry.

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New studies demonstrate that the cartoon camel at the center of an elaborate advertising campaign for Camel cigarettes appeals far more to children than to adults. Several researchers suggested that this and similar campaigns were such a pernicious influence on the nation's health that cigarette advertising should be totally banned. The researchers, from universities around the country, singled out the Camel cigarette campaign involving a cartoon character called Old Joe Camel.

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Analysis of tobacco industry documents and industry marketing materials. Camel emphasised in-venue events such as promotional music tours to link the brand and smoking to activities and symbols appealing to hipsters and their emulating masses. Since the Master Settlement Agreement MSA severely restricted under directed tobacco advertising, the major tobacco companies have increasingly targeted young adults 1 — 4 who represent an important market for tobacco companies and also set trends for adolescents.

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If the agency prevails, the cease and desist order would keep Joe Camel--complete with dangling cigarette, dark glasses and attractive friends--out of magazine pages and off roadside billboards. Cigarette ads have already been banned from television. Reynolds said that very few teenage smokers--only 3.

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Supreme Court. Make that scape-camel. For the R.

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Adam Hochberg. Smoker Valerie Bliss picks up a free sample pack of Camel No. Bliss was among hundreds of smokers invited to a launch party in Tampa, Fla. Reynolds' newest cigarette brand.

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He's got the slickest race car, the hippest Ray-Bans, the raddest saxophone. He's a whiz on the harmonica, he shoots a mean game of pool, and, of course, he always gets the girl. He's so famous that 6-year-olds recognize him as quickly as Mickey Mouse.

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Why does e-cigarette maker Juul advertise its product on TV when cigarette ads are banned? The short answer: Because it can. For nearly 50 years, cigarette advertising has been banned from TV and radio.

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